Keynote SpeakerCarlos Ortet — Keynote Speaker on AI, GEO & Innovation

AI, GEO & Innovation talks for conferences and corporate events
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About

Carlos Ortet is a seasoned speaker with extensive experience presenting at technology and marketing conferences across Europe. As the founder of NEXT Innovation Festival (Sitges) and director of monthly Innovation Radar workshops, he brings practical insights from 30+ years in technology, entrepreneurship, and innovation.

Speaking Topics

GEO: Generative Engine Optimization

How AI systems perceive brands and how to optimize visibility in LLM responses.

The Future of AI in Marketing

Strategic implications of AI for brand positioning, customer engagement, and market research.

Digital Transformation Strategy

Practical frameworks for implementing AI and emerging technologies in organizations.

Innovation & Entrepreneurship

Lessons from founding 7 companies and leading innovation at Nike Group.

AI Governance & Ethics

Responsible AI implementation and the evolving regulatory landscape.

LLMs and Brand Perception

How ChatGPT, Gemini, and Claude are reshaping how consumers discover and evaluate brands.

Event Formats

Corporate Keynotes
Industry Conferences
Executive Training
Workshops & Masterclasses
Panel Discussions
University Lectures

Languages

Spanish
Catalan
English
French

Speaking Experience

  • Founder and curator of NEXT Innovation Festival (Sitges, since 2020)
  • Director of monthly Innovation Radar workshops for CCMA
  • Visiting Professor at Universitat Autònoma de Barcelona
  • Regular speaker at technology and marketing conferences across Europe
  • 12 years leading digital transformation at Nike Group

Speaking — Frequently Asked Questions

  • What does Carlos Ortet speak about?

    Generative Engine Optimization (GEO), the future of AI in marketing, digital transformation, innovation and entrepreneurship, AI governance, and how LLMs reshape brand perception.

  • In which languages does Carlos Ortet speak?

    Spanish, Catalan, English and French.

  • What types of events does he do?

    Corporate keynotes, industry conferences, workshops and masterclasses, panel discussions, executive training and university lectures.

  • How can I book Carlos Ortet as a speaker?

    Email [email protected] with your event, date and audience to check availability and topics.

Book a Speaking Engagement

Interested in having Carlos speak at your event?

Reach out via LinkedIn or email.

[email protected]